Google's November 2024 Core Update
Google rolled out its third core update of the year, the November 2024 update, on November 11, 2024. This update is expected to take approximately two weeks to fully deploy.
While Google has not provided specific details about the changes or improvements in this update, it aligns with typical core update behavior. Notably, Google has confirmed that sites affected by previous Helpful Content Updates are unlikely to see recovery with this update.
What do we know so far
Initial reports from the SEO community suggest mixed results. Some users have reported further ranking declines, while the majority have not yet observed significant changes.
Volatility tracking tools are currently indicating normal levels of fluctuation, suggesting that the full impact of the update may not yet be apparent. Here are couple of screenshots:
SEMRUSH
SERPstat
Google officially announced the November 2024 core update on November 11, 2024. In a brief statement, Google indicated that “this update is part of its ongoing efforts to improve search quality”. They stated that they will provide more details on the update and its completion on their Search Central blog.
Previous Communications
Weeks prior to the update's release, Google had hinted at an upcoming core update. However, they clarified that websites negatively impacted by the September 2023 Helpful Content Update should not anticipate significant recovery with this new update.
At this early stage, it's too soon to determine the specific impact of the November 2024 core update on individual websites. As the rollout progresses, we will continue to monitor the situation and provide further updates.
Recent Core Updates
Google's 2024 core updates have been significant, with the March 2024 update marking the largest ever. Here's a brief timeline of recent core updates:
March 2024 Core Update: This update, which began on March 5th, was the most extensive core update to date. It concluded on April 19th.
August 2024 Core Update: This update commenced on August 15th and concluded on September 3rd.
As we continue to monitor the impact of the November 2024 core update, it's important to remember that these updates are designed to improve search quality and relevance for users.
Google's core updates can significantly impact website visibility and organic traffic. These updates are designed to improve search results and provide users with the most relevant information. While core updates often lead to increased rankings and traffic for some websites, others may experience fluctuations or even declines.
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